Category Archives: advertising
SNL Really!?! Really?
This past episode of SNL had a Toyota Prius commercial parody.. You can view it by clicking here: What was even funnier than the skit was the targeted advertisements for this video clip on the NBC website. When I first … Continue reading
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Filed under advertising, Automobile, mobile, mobile advertising, Toyota, Web2.0
Clouds can make it rain, and follow you – Your Personal Cloud
Cloud computing is in the air. Wherever I turn people are talking about public clouds, private clouds, enterprise clouds. It seems that the makers of cloud technology can be the next generation of rainmakers. Truth be told, the computing concept … Continue reading
Filed under advertising, cloud computing, Distribution, iphone, mobile, netbooks
Marketing is about choices – or is it? You decide
Marketing is about choices – or is it? I recently went through a mental exercise of trying to determine what makes great marketing companies…. well…. great. There are the obvious, and historic , iconic brands of the last 100 years … Continue reading
Google clicks in for Mobile
During the past week Google made two significant splashes in the mobile arena. Their much heralded, bombing of middle America with Stealth fighters announced the landing of the “Droid” mobile device. Secondly, their acquisition of the leading U.S. mobile advertising … Continue reading
Twitter : Getting New Management?
The rumor mill of possible suitors for Twitter blogs, buzzes and Tweets with different theories. The largest speculation, at least in terms of media attention, has Twitter pairing up with either Google or Apple. While these reports are officially unsubstantiated … Continue reading
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Filed under Acquisitions, advertising, android, Apple, Google, iphone, microsoft, mobile, MySpace, smart phone, Smartphone, Social Media, Twitter, Web2.0, wirless
Give Me Liberty AND Give Me Death?
This past Sunday, as I enjoyed a bagel with a schmear, I caught up on the news of the week. I read the New York Times and the local Newark Star Ledger. It is no secret that the newspaper industry … Continue reading
Filed under advertising, Content, Flu, Google, Mexico, mobile, mobile advertising, New York, Newspapers, Swine Flu, Travel
Open Letter to Madison Avenue
This past week the New York Times had an article about the convergence of contextual advertising and Smart phones. The potential for highly targeted advertising including the use of GPS is a trend I have been discussing in this blog … Continue reading
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Filed under advertising, Apple, Content, mobile, mobile advertising, smart phone, Smartphone, Social Media, subscription servcies, You Tube
The Future of Mobile – Without Phone Numbers
The most striking exchange at the recent Mobile World Congress in Barcelona was the give and take of jabs between Sol Trujillo , CEO of Telestra and Josh Silverman, CEO of Skype. Sol represents the mobile business of the present … Continue reading
Does President Obama Need to Bail Out Twitter?
During this historic week there will be many pressing issues for the new administration: The Economy, Iraq, Afghanistan, Israel and Hamas, Global Warming, Energy, Education, Social Security, Health, and lastly Twitter. Billions are being given to GM to build more … Continue reading
Filed under advertising, E-Commerce, economy, mobile, mobile advertising, mobile commerce, obama, politics, social networking, Twitter
